Overview
Managing TPS’s Amazon business since May 2023, we have implemented a data-driven strategy across PPC, listings, and account management, helping them generate nearly $1M annually while sustaining a 10–12% profit margin.
Highlight
- Annual Revenue: Approaching $1M, with just 3–4 SKUs
- Monthly Revenue: Averaging $80K+ per month
- ACoS ranges between 23–32%
- Net profit margin: 10–15%
Client Insights
- Timeline: 2023 – Ongoing
- Marketplace: USA
- Niche: Healthcare
- Amazon Store: amazon.com/TPS
Trigger Point Systems (TPS) is an emerging brand in the healthcare niche, offering high-quality, innovative products tailored to consumer wellness. Despite a promising product line, the brand needed end-to-end Amazon management to establish a strong presence, optimize operations, and drive sustainable revenue growth.
In May 2023, we partnered with TPS as their Amazon Manager, overseeing nearly every aspect of their Amazon operations. Our approach involved a holistic strategy that combined SEO, branding, advertising, and account management to maximize sales and profitability.
Website URL: https://www.triggerpointsystems.com
Zonpal Services
- Seller Central Management
- Listing Creation & Optimization
- Amazon PPC Management
- Product Research & Analysis
- Keyword Research & SEO
- Launching & Ranking
- A+ Content
- Amazon Storefront
- Amazon Posts
- Amazon Launchpad
The Challenges
- Despite previous success, sales had become inconsistent due to fluctuating market trends.
- Inefficient PPC advertising due to high ACoS, caused by poor keyword targeting, ineffective bid strategies, and a lack of structured campaign management, resulting in wasted ad spend and low profitability.
- The brand had strong organic potential but was struggling to maximize visibility through paid advertising.
The Approach
Market & Keyword Research
- Conducted extensive market analysis to understand demand trends, competitor positioning, and pricing strategies.
- Identified high-converting keywords to target both organic ranking and PPC campaigns.
- Developed a strategic keyword mapping plan, optimizing product listings and advertising for maximum visibility.
Listing Creation & Optimization
- Crafted SEO-driven product titles, bullet points, and descriptions, incorporating primary and secondary keywords for improved organic ranking.
- Optimized backend search terms to ensure product discoverability across multiple relevant search queries.
- Enhanced product listings with high-quality images and persuasive copywriting, highlighting product benefits and unique selling points (USPs).
PPC Advertising & Profit Optimization
- Launched a structured PPC strategy, covering Sponsored Products, Sponsored Brands, and Sponsored Display Ads to drive targeted traffic and sales.
- Implemented bid optimization techniques, balancing aggressive scaling with cost efficiency to maintain an ACoS range of 23–32%.
- Continuously monitored campaign performance, using data-driven adjustments to maximize ROI and improve customer acquisition.
Seller Central Management
- Maintained account health metrics, ensuring compliance with Amazon’s policies and minimizing risks of listing suspensions.
Amazon Launchpad
- Assisted TPS in maximizing benefits from the Amazon Launchpad program, which provides increased exposure, promotional opportunities, and early adopter support.
- Utilized enhanced marketing placements and exclusive analytics tools offered by Launchpad to optimize brand performance.
The Impact
With only 3–4 SKUs in inventory, TPS has achieved impressive growth:
✅ Annual Revenue: Approaching $1M
✅ Monthly Revenue: Averaging $80K+ per month
✅ ACoS: Maintained between 23–32%
✅ Net Profit Margin: 10–15%, ensuring sustainable profitability
✅ Strong Organic Visibility: Improved rankings in key healthcare-related search terms
Turn Your Brand into Our Next Success Story!
View more case studies
Jordan Fogarty is the owner of various private brands: My Incense Waterfall and Olara in Home & Kitchen…
Nezka is an established brand in the Grocery & Gourmet Food industry. Based in the U.S., they specialize in…
In 2021, Patrick set out to build a successful Amazon business but lacked the experience needed to…
