From Zero to $240K+ a Year

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From Zero to $240K+ a Year

Overview

We helped Nezka launch on Amazon, growing sales from zero to $240K+ annually while maintaining ACoS at 20% and TACoS at 5% for sustained profitability and long-term growth.

Highlight

$240K+ annually, averaging $20K+/month with just 5 SKUs
ACoS 20%, TACoS 5%, ensuring profitability
Established Nezka’s DTC presence on Amazon

Client Insights

Onboarded in 2022
Marketplace: USA
Niche: Grocery & Gourmet Food
Amazon Store: amazon.com/nezka

Nezka is an established Grocery & Gourmet Food brand based in the U.S., specializing in importing and distributing high-quality food products through supermarkets and retail chains nationwide. As part of their expansion strategy, they aimed to enter e-commerce and sell directly to consumers (DTC) through platforms like Amazon and Walmart.

Website URL: www.nezka.com

Zonpal Services

The Challenges

Before working with us, Nezka faced several challenges:

Transition to E-commerce – With no prior experience selling online, they needed guidance on setting up and managing their Amazon store.
Competitive Market – The snack industry is highly saturated and dominated by major brands, making visibility and sales a challenge.
Product Selection Strategy – To minimize risk, they needed a phased approach, starting with a small product lineup before scaling.
Optimizing for Profitability – With low-priced products ($13–$14 each), they required an efficient strategy to maximize revenue and keep advertising costs under control.

The Approach

In 2022, Bivieti Barrios, Nezka’s CEO, reached out for assistance in launching their brand on Amazon. We developed a comprehensive e-commerce strategy and handled every key aspect of their Amazon operations.

✅ Strategic Product Launch & Expansion

Started with two snack products to test market response.
After a successful trial phase, expanded the lineup to 5 SKUs, balancing risk and growth.

✅ Listing Creation & Optimization

Conducted in-depth keyword research to improve product discoverability.
Created SEO-optimized listings with compelling copy to boost conversions.
Designed and implemented A+ Content and a brand storefront to enhance brand credibility and customer experience.

✅ PPC Advertising & Growth Strategy

Set up and managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for maximum visibility.
Optimized bids and targeting to ensure profitable ad spend despite low product pricing.

✅ Inventory & Account Management

Ensured smooth inventory flow, preventing stockouts while avoiding unnecessary storage fees.
Managed daily operations in Seller Central, handling promotions, reports, and performance tracking.