Escape the “Customer Leasing” Trap: Building Sustainable Brand Equity in 2026
As we navigate the opening months of 2026, the e-commerce landscape has undergone a brutal evolution. The era of winning through simple ad-hacks or “burning cash” for visibility has officially ended. A grim reality has set in for thousands of sellers: Many businesses are trapped in a cycle of “Customers Leasing” from technology platforms rather…
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