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Amazon Shop Direct Controversy: AI Agents, Virtual Products, and the Battle for Data

In the 2026 digital era, where Artificial Intelligence (AI) is radically redefining the entire e-commerce landscape, Amazon has once again asserted its dominant, yet highly controversial, position. The launch of Shop Direct and its autonomous AI agent, “Buy for Me,” was intended to be a breakthrough in seamless user experience. Instead, it has become the…

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